Atlas4Industries Design & Illustration System
In this project, I worked with a larger pod of designers to create a visual design and illustration system, packaging guidelines, components, and templates as a holistic Program Kit for the Atlas4Industries campaign.This informative style guide includes example key art and starter templates for design development, showing both General & Industry examples for various asset types.
Responsibilities: Illustration System, Technical Research, Execution
Other Contributors: MongoDB Brand Design
For the first batch, we focused on creating nine bespoke illustrations that all followed a well-researched set of guidelines. We separated each illustration into three components: an industry element, a technical element, an an element that connects them. We did deep dives into each industry to ensure we understood where MongoDB products plug in to offer the most value (i.e. insurance estimation in healthcare) to make sure all examples were extremely targeted and applicable.